Hyeraci Flora, Via G. di Vittorio n°22, località Castello di Serravalle, 40053 Valsamoggia (BO), VAT: 03264321203, as website’s owner, is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the Italian law in force on the matter (Personal Data Protection Code).

Use of collected data

We collect personal information when you register in the specific areas of our website, accepting our Privacy Policy. We use them in the following cases:

  1. in the “Marketplace” webpage to contact Companies willing to receive more information about joining the Marketplace
  2. from the “Coupon” webpage to send the discount coupon
  3. to send newsletter and other messages regarding services
  4. fin the “Contact us” webpage to receive any sort of information from us.

Sending optionally, explicitly and voluntarily your personal information you let us acquire your address in order to answer to your requests and other personal information included in the message as interests and preferences too.

Data conditions of use

Data are used by IT and Telecommunication means in accordance with the reasons strictly connected to the above-mentioned goals. Specific security measures are observed to prevent losing data and frauds.

Concerned People Rights users’ personal information will be used only to send messages, to get the discount coupons promoted on the Website or to be contacted by phone when necessary, as for the Italian Legislative Decree no. 196/03, art. 13. Users can exercise the rights guaranteed by the Italian Legislative Decree no. 196/03, art. 7 including the right of accessing data for free, updating them in time or cancelling them for violation of law, withdrawing your consent for the use of personal information for commercial or marketing purposes.

Cookies Policy uses the so called “cookies”: small text files containing a certain amount of information placed in the memory of your browser or device (computer, tablet, mobile phone) when you visit the website. They allow us to record some specific pieces of information when you visit or interact with our site, recognizing the device or browser.

That information allow us to improve web surfing inside our Website or to send promotional messages according to the preferences you have revealed throughout your surfing.

During web surfing on you could also receive on your device cookies from different websites or webservers (the so-called third parties), containing some elements (such as images, maps, links to other domain’s pages) present on our website.

Our website uses the following cookies:

  • “Technical” cookies. They allow users to browse and interact with the website;
  • “Analytics” cookies. They are cookies from third parties that collect statistical anonymous data about the way in which users interact with the website (which pages are visited, how many users visit them, from which Country they come from, which language they speak, etc.), helping us to improve the website and to simplify its use. They are:

WordPress Stat (Automattic Inc.):

Personal information collected: Cookies and Usage Data.

Data handling location: USA – Automattic Privacy Policy >>

Google Analytics (Google):

Personal Information collected: Cookies and Usage Data. Google’s Privacy Policy >>

Oher third parties’ cookies used by are the following:

  • cookies used to send newsletters, to receive information about joining the Marketplace, to receive the discount coupons and concerning the form “Contact us”:


Data collected: (compulsory or not) Email, Name, Last name, Telephone, Address, Company name, Website.

Data handling location: USA – Privacy Policy >>

  • cookies provided by external social networking services enabling to follow Valsaway’s activities or to share its subjects:

“Follow”and “Share” button and Facebook social widgets (Facebook):

Data collected: Cookies and Usage Data. Facebook’s Privacy Policy  >>

“Follow”and “Share” button and Pinterest social widgets Pinterest’s Privacy Policy >>

Twitter “Share” button: Twitter’s Privacy Policy >>

Linkedin “Follow”and “Share” button: Linkedin’s Privacy Policy >>

Google+ “Share” button and Google Maps social widgets (Google):

Personal information collected: Cookies and Usage Data. Google’s Privacy Policy >>

  • cookies for Spam protection:

Akismet (Automattic Inc.) – Akismet’s Privacy Policy >>

Any user can decide or to make his browser alert him when visiting a webpage that uses cookies either not to accept cookies or to cancel them anytime he uses his browser. Specifically, it is possible to use the so called “anonymous surfing”, guaranteed by any browser, in order to avoid the tracking of users’ activities on webpages.

This cookie notice is offered to users in accordance with the Italian Data Protection Authority Provision of 8th May 2014 (Simplified Arrangements to Provide Information and Obtain Consent Regarding Cookies) and with the Italian Personal Data Protection Code (Legislative Decree no.196 of 30th June 2003, art. 13). Italian Legislation on Data Protection and Privacy >>